Established Milanese fashion houses like Prada, Versace, and Armani maintain their relevance through a blend of tradition, innovation, and strategic adaptability. Here's a closer look at how they do it:
Heritage and Craftsmanship:These brands have a rich heritage that they leverage to maintain their identity. Prada, Versace, and Armani have long histories of craftsmanship and design excellence, which they continue to highlight and evolve. This blend of tradition and modernity helps them retain their luxury status while appealing to new generations.